前期策划之房地产市场分析（策划师必读精华）-房地产
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为什么要进行房地产市场分析?
市场分析是对市场调研搜集到的信息进行整合与提炼的过程，市场分析的结论是进行决策的基础。
l
评估项目所处的市场环境
.寻找项目潜在的市场机会，挖掘需求尚未被满足的市场规避市场风险
制定项目的发展方向和市场定位■推荐最具竞争力的产品建议评估开发商目标实现的可能性
什么是房地产市场分析?
概念即指:针对某种特定物业研究市场的供需关系。
需求方:物业的购买者、消费者或租赁者
供应方:市场中的各竞争物业(包括住宅、公寓、写字楼、商业、酒店等）
市场分析不是简单的罗列市场数据,而是必须基于数据进行分析。
预测需求的大小、来源以及客户需求点主要考虑以下因素:
■确定目标消费人口、家庭和客户特征统计
■目标消费者收入、支付能力和购买力迁居和交通方式
■目标客户的消费价值趋向(偏好）等
通过城市年鳖和房地产年鉴、房地产统计数据及市场调研数据获取。 转发了 转发了 转发了
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