国潮点心依然“香”？这些食品礼盒包装设计，就是看不腻
https://p6.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/acf9bcf656eb4f4b823b93f2e9309397当传统与现代风格相结合
礼盒包装往往会呈现别有的风味
吸引顾客前去打卡、种草
兼顾了实用性和美观性，带来一定的社会价值
比如以下这些礼盒包装
↓↓↓
长安志 | 点心坊 国潮糕点
via：超略品牌包装设计
https://p9.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/b6c420a511634bbdaea768e883f22d5b
先来看这款长安志·点心坊
礼盒设计以长安城的文化背景为灵感
品名中的“坊”便是古时候长安城
集餐饮、娱乐、住宿于一体的地方
以此为名，体现当时长安城独特的烟火气~
https://p9.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/ba7d2d81e5004ca99550fc531b599b41
https://p3.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/1abc52da44c645a4b5795faa8e4e9a57
https://p9.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/454d0352718c42e08ae10e16f9bc5884
为了展现长安城繁华的景象
礼盒以国风的形式绘制各式各样的人物及场景
其中涵盖有长安城经典的建筑群
以及著名的人文景点
让消费者有更真实的情感代入
https://p26.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/7c8dc3d6c0824472b1e6df60cdf63d62
https://p26.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/f766c30d6dfa4552bbb91b32b134f733
https://p26.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/67b319619ec54c7795d586300ea4a52b
与外盒一致的插画视觉
内盒的独立精装则呈现单个的装饰元素
像韵味十足的唐三彩、乐舞俑等
细腻的笔触绘制
尽显长安城的热闹、繁华以及文化底蕴
https://p6.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/e1c10cbbafec4cb0bfc5c17448920d69
https://p3.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/b31610b5c3534247990d4209891c8b7b
https://p6.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/ff9818805f024c1f97917bbed5aa4b93
https://p3.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/272874ddc0014f53acd9db5d08fb0caa
https://p9.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/363695ab591c484eafcbbe7631b50730
https://p6.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/0c3732e9b08e4b6594ad41af6ee785a2
https://p6.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/e383a2a55fbe430e854430709c235dfe
https://p26.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/b4c64067cd914485a5871b78a8839d23
https://p3.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/32ff930d5f4b4f40820c397a241fbc49
除了经典的景观元素
礼盒还加入了宝相花纹装饰
LOGO标识也以古代的牌匾和卷轴作为外框
处处体现国风的文化魅力
https://p26.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/3b11c138c2d548baa178b6e8386fe408
https://p3.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/edb68af52cba4435867cceeb3c534b1a
https://p26.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/fc9e3348608f4c2cbc0f881149523122
"FAR SIDE OF THE MOON"
文華東方酒店月餅禮盒
via：indego_design
https://p3.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/acf5138e0e464898b0ce45ca2b02c6d3
说到礼盒，当然少不了节日主题的设计
这款由澳門東方文華酒店聯乘INDEGO DESIGN
打造的月饼礼盒，选择以“月球的另一面”为概念
给年轻消费者一次全新的视觉体验
https://p26.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/fb8afef72b0848c48d195f439cfd378d
https://p3.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/63f95f1498ba4c61b9b777bda3483d29
https://p26.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/4e34d1cfd17f4f0bb153f147ca4b3167
https://p9.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/01aa2a48a6174194a311722789b8d8a9
外盒设计上，采用大量鲜艳的配色
并以插画形式带入太空以及中国古典元素
将传统与现代巧妙相结合
一起探索及发掘文华东方年轻、大胆的另一面
是轻奢、充满趣味而不乏时尚感的东方文化延续
https://p9.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/9cf500d2d2fa4acebdc92d1580acbd18
https://p3.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/2cb7096bf76c4bcea05e0471dc216e2d
https://p3.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/141023d84fc34bfea4a1dbf6653dca97
https://p3.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/f22d00528e5248d9ad51ee01b749511c
https://p6.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/d2a1cc9ebcc443a0b9530c7fdbbb54c3
https://p3.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/680f6520aa4244d4aeb23f5437f86b6c
https://p6.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/8a0aee60fa96492b990223a7dc659a8d
仔细看，还能发现画面
构建了城市一角的日常场景
经过趣味化创作的建筑群以及人文风貌
以艺术品的角度展示新的品牌风格
使文华东方跳出传统的印象框架，开拓新的市场
https://p6.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/00b794576b6c4ecb8ea65993b9903904
https://p26.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/1c3e906cd8034e73a3fd14e8fd9b88c1
https://p9.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/b19329e3f39d447a9bd48bed7f58d5b3
https://p9.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/3d92fe909f1842b3ac2668ece9722ffe
https://p26.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/968f3683273740a1839e53cec54e04d6
https://p3.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/fddab02696cd42ca857d0da280d89aae
https://p26.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/51950da3aff54f9a804a3675d91815f1
https://p9.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/f29aa83fe9df43c186162d0914ccc70f
https://p26.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/a8af3dcc28a94a6daf8aa0099e8482ea
https://p3.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/a5935cf3f54e44f590165e674511374f
https://p6.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/f9a129e05a57474286bb254458a9d4d0
https://p26.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/203f2c3a647048789e0e0b499c9f2060
透明的网格礼袋设计
既能装饰礼盒
还可进行二次使用
背着它出门也是潮感十足~
https://p3.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/6189f2c955e841d8881ab851c46d63dc
https://p9.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/39194735cd4e41e68cc07f7f4ef522ad
https://p26.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/0fa8dcbd3f084233a9d88228d2568c95
https://p3.toutiaoimg.com/large/tos-cn-i-qvj2lq49k0/158b6bdc606a4d14ba4a93bb9654dfca 转发了
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